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Online Support Communities: Quality is About People, Not Posts

The popularity of online communities has never been stronger, with the growth of new groups (such as YouTube) skyrocketing past those of old. But sometimes people and companies confuse what makes a popular community, well, popular. They mistakenly point to traffic numbers, confusing quantity of people (or unique visitors) over why the people are coming in the first place – for other people. As online communities continue to grow with virtually everyone who is online belonging to at least one such community, communities start...

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